In this special episode of Voices, Marketing Masters students at Hult International Business School in London, to showcase their innovative thinking behind a competition and challenge around the perception of migrant workers. Students Bushra Sabir, Jian Liu, Keomony Sen, Philip Lanzerits, Jacqueline Bittricher, Daria Korkunova, Jacopo Nico and Andrea Franzetti applied their formal marketing skills to answering this question: how can IHRB help to reframe negative portrayals of migrant workers in a more positive light, as the agents of economic vitality that they are?
PART I: #InvisibleHeroes Team
(02:46) Why Singapore?
(07:23) A pronged strategy: Social media + cultural fairs + employee engagement
(09:34) Scaling migrant workers stories on social media
(12:50) The power of cultural fairs in making human connection
(16:04) Breaking down silo’s across employees through mentoring
(20:15) The importance of branding and messaging to tell stories effectively
PART II: #NFTs Team
(24:29) What are non-fungible tokens (NFTs)?
(26:13) How to connect NFTs, art, and migrant workers
(27:45) The disruptive potential of NFTs
(29:55) Artists uptake of NFTs
(33:36) Using NFTs to elevate migrants’ stories
(35:52) A London showcase - an arts and migrant hub